Lesson learned, book promotion stops for no holiday. And launch week doesn’t slow down, even if you have a horrid cold. That was me—doing a groggy stumble and sneeze through a week where I would have traded my Amazon rank for one more hit of Nyquil. On the up side, Ruby Ink’s launch is a marathon, not a sprint.
My biggest accomplishment this week was to create an Instagram account. Next week I’m determined to learn how to use it. All authors, I think, have a true love/hate relationship with social media. For the punch it can pack—if properly applied—we authors sure do go into it kicking and screaming. I’m no different.
And, actually, I just lied. I didn’t even set up the Instagram account—Rachel Thompson, who is the reigning queen of all things social media, took care of all that. You remember in the Wizard of Oz, when Dorothy, Lion, Scarecrow and the Tin Man discover the “man behind the curtain?” Well, if you pull back mine, you’ll find a pretty redhead, aka, BadReadhead Media. Find her on Twitter, Facebook, or Instagram here (she’s also a bestselling author!).
So on this Easter holiday, while still reaching for my nasal spray, I’m offering a public service blog. If you want the inside scoop, a treasure trove of social media advice that includes everything from MondayBlogs (Yup! Rachel invented #MondayBlogs), to Goodreads, Twitter, Facebook, blogging and so on… pop over to BadRedheadMedia, and be sure to take some notes.
Thank you so much for mentioning me, Laura! I’m thrilled to be working with you and to help you with social media.
And I love Ruby Ink! Great writing, intriguing story.
Now I’m thinking about my next tattoo — ha!
You’re most welcome, Rachel! It’s not just marketing a book that matters–but smart marketing! I think you have an endless abundance of great ideas to offer authors! Hey, what about getting a tattoo of Ruby Ink’s cover on my… Oh, right–probably not a great marketing idea…