Lesson learned, book promotion stops for no holiday. And launch week doesn’t slow down, even if you have a horrid cold. That was me—doing a groggy stumble and sneeze through a week where I would have traded my Amazon rank for one more hit of Nyquil. On the up side, Ruby Ink’s launch is a marathon, not a sprint.

My biggest accomplishment this week was to create an Instagram account. Next week I’m determined to learn how to use it. All authors, I think, have a true love/hate relationship with social media. For the punch it can pack—if properly applied—we authors sure do go into it kicking and screaming. I’m no different.